Marketing Manager Resume Example for 2023

When it comes to marketing jobs, you can expect a lot of competition in the job market.

In addition, HR Managers don’t read every CV carefully. They just visually scan them.

A recruiter spend only a few seconds on each application. That’s why you should make an effort to create the best marketing manager resume and catch the attention of HR managers during their brief visual scan.

That’s why your resume should be able to quickly grab a recruiter’s attention and write a resume that makes you stand out from the crowd.

Let’s go through some resume examples in the marketing industry:

Sales and Marketing Manager Resume Example

Use this Marketing Manager Resume Template

For a Sales and Marketing Manager role, the most important thing is to show you can lead sales teams to hit targets and grow the business.

You have to demonstrate that you’re not only good with people, but also good with numbers, including managing the marketing budget. Your resume should paint a picture of a person who knows how to find the right strategy, set the right goals, make sense of data, and turn it into results. And most importantly, it should show that you’re a leader, someone who can guide a team to success. Let’s check out an example of what this might look like.

Product Marketing Manager Resume Sample

Think of a resume as your professional story. When it comes to a Product Marketing Manager, this story should be all about understanding what people need and how a product can meet that need. Your resume should show that you’re not just about making sales, but you’re about making a difference.

It should show you can understand a product, understand a market, and find where the two meet. Your professional resume should demonstrate your skills in strategy, leadership, overseeing product launches, and connecting with people, both inside and outside your organization. It should highlight how you use data to make informed decisions and how you inspire your team to achieve their best.

Marketing Director Resume Sample

This resume is perfect, especially for job seekers who want to stand out from the competition right from the beginning.

As a Marketing Director, build a professional resume that shows your ability to lead, strategic thinking, and drive impactful results. Your job resume should reflect your expertise in crafting innovative marketing campaigns, collaborating with cross-functional teams, and delivering measurable outcomes.

Content Marketing Manager Resume Good Example

Why this is a great marketing manager resume example?

Its professional design and clean layout immediately capture attention. Tailored to the job offer, it emphasizes relevant skills and work experience. The document effectively highlights your previous marketing efforts and expertise in a dedicated area, which is great for employers seeking these qualifications.

because it looks professional and catchyYour resume is an opportunity to showcase your expertise and storytelling abilities as a Content Manager. It should demonstrate your perfect communication skills and the ability to create compelling content that engages target audience. The most important aspect of a Content Manager’s resume is to highlight your experience in developing and executing successful content strategies, driving brand awareness, and delivering measurable results.

Digital Marketing Manager Resume Sample

A successful digital marketing manager resume should highlight your skills in leading marketing teams, analyzing campaign performance, and driving traffic through CRO optimization. Highlight your proficiency in various digital marketing channels like SEO, SEM, and social media or email marketing campaigns. Emphasize your ability to collaborate with teams, make data-driven decisions. Create a concise and impactful resume, that showcases your effectiveness in boosting sales through strategic digital marketing initiatives.

How to Write a Marketing Manager Resume?

Your marketing manager resume is your ticket to exciting career opportunities in the field. Above all, tailor your resume to the job ad you are applying for. Writing you resume, keep a balance between achievements and expertise. With a concise and impactful introduction, capture the attention of hiring managers. Emphasize key strengths, notable accomplishments, and unique value to stand out. Remember, proper formatting is also crucial for a polished resume.

You can read more detailed resume writing tips and best practices in article: How to Write a Resume.

Formatting tips for your marketing manager resume

When formatting your resume as a marketing professional, it’s important to have all the relevant sections in the right place. The most commonly used and best resume format is the reverse chronological layout, but consider other formats if they suit your career situation better. For a dynamic and creative position, choose a modern and eye-catching resume template.

Read more: Top 3 Resume Formats for 2023. Templates and Examples.

Here are some practical formatting tips to keep in mind:

• Keep it clean and professional with appropriate margins
• Use clear headings and subheadings to organize information
• Choose a readable font and maintain consistency
• Use bullet points for easy reading
• Create whitespace by adding space around headings and sections
• Maintain a neat appearance with appropriate line spacing
• Emphasize important details with formatting options like bold or italics
• Limit the use of color to highlight section headings
• Save your resume as a PDF for consistent formatting
• Keep it concise, ideally one page, but longer if needed

Strong marketing manager resume summary or career objective

Want to grab a recruiter’s attention? Start with a strong and persuasive resume summary. Include it at the top of your resume document. This is probably one of the most important resume section in your job application.

If it’s good enough to get the recruiter’s interest, you can be pretty sure they will want to read more. That’s the point.

A good resume summary for Marketing Manager should be concise (around 2-5 sentences) and explain why are you a perfect candidate for the job you are applying for. Shortly summarize your key marketing experience, skills and achievements. Try to highlight the specific skills or experience that is requested in a job offer.

TIP: Include a resume summary if you are an experienced candidate in the field of Marketing Management. However, if this is your first job (you are a student or fresh graduate) or you change your career path, consider writing Career Objective instead.

Sales and Marketing Manager Resume summary bed and good examples:

Why is it a good sample? It is, because:

• It proves you have the job posting key requirements, like minimum experience period or experience areas
• It says you have implemented a bespoke marketing strategy. That confirms you can work independently and find a right solution depending on situation.
• Mentioning specific activities that you have successfully run (like users segmentation), proves you have practical knowledge in this area
• Numbers and metrics are hard data and make the description super convincing.

This resume summary not only confirms that you are the right candidate. It also communicates the real benefits that the employer can have by hiring you.

Why this is a wrong approach?

• No specific information. Despite knowledge in Google Analytics, the employer has no idea how this can be useful for him
• Many adjectives but zero achievements
• No numbers
• Willingness for further but general development isn’t a bug benefit for future employer. Be specific

Work experience section for marketing manager – how to describe it?

If you’re applying for a marketing manager position, you may have significant professional experience in this area.

However, the point is not to list all the responsibilities you’ve held before. The resume is supposed to show the experience the employer requires.

List key experience that important for your future employer and has been mentioned in a job post. Skip the information that seem to be irrelevant. This way you will create a tailored resume that works much better than a universal resume which you send to everybody.

IMPORTANT. Do not copy and paste. This could sound unreal. Instead, just paraphrase, add more details and numbers. This will make your resume more realistic and appealing for the employer.

What else?

Start with the most recent professional experience.

For each job position, list the key duties you fulfilled. Where possible, try to enrich your experience with achievements.

Example, Instead of: ‘organized marketing fairs’ you could write:

Successfully organized marketing fairs, what resulted in increasing new customers by 43% in 2016.

Alternatively, you can add your key achievement at the bottom of each section with duties.

Let’s see a good example of how to describe an experience in Marketing Manager Resume:

Another possibility is to create an individual section called ‘Achievements’. This would be an option when you can boast at least several achievements.

Achievements are a real magnet for recruiters. What is more, a question about your key accomplishments is frequently asked during the job interview. Including it in your resume makes you more prepared for that.

TIP: To create a strong, persuasive job resume, enrich you experience description with action verbs. They prove that you have a goal-oriented mindset and initiative. Additionally, action verbs grab attention much more effectively. 

For example, instead of using words, like

• took part,
• helped,
• tried

use:

• implemented new sales strategy,
• improved ROI, ROAS or customer locality,
• achieved or exceeded target,
• reduced monthly costs,
• launched new products,
• optimized ad campaign

How to list education in marketing manager resume? The right way

When it comes to positions like Marketing or Sales Manager, HR Managers will be mainly interested in your experience and skills rather than your education.

However, no matter what position you are applying for, you should always include the education section in your resume.

Keep it simple. Mention just the highest level of your education, like:

• Date of graduation,
• Degree title and specialization (if there was one)
• Collage name

Skills section best tip for marketing and sales manager

Marketing skills are one of the most important fields in your resume. Very often, this resume section decides if you get invited for an interview. Do it the right way, then.

First of all, verify the job description to find which skills the company is especially looking for. Pay attention to the keywords they use and include them in your resume (if you possess such skills, of course).

Keep in mind that you are applying for a management position in marketing and sales. This means that apart from hard skills (important for marketing specialists) and marketing knowledge, show your soft skills also, like:

• Leadership capabilities
• Management skills
• Interpersonal and communication skills
• Creativity
• Problem-solving skills
• Flexibility
• Ability to motivate the team

marketing manager hard skills examples:

• CRM Software (Salesforce, HubSpot)-
• Email Marketing Platforms (MailChimp, GetResponse)
• Content Management Systems (WordPress, Drupal)
• Marketing Automation Tools (HubSpot, Marketo)
• Data Analytics Tools (Google Analytics, Tableau)
• Project Management Software (Asana, Trello)
• Graphic Design Tools (Adobe Creative Suite, Canva)
• Presentation Software (Microsoft PowerPoint, Keynote)
• Microsoft Excel (Data Analysis, Reporting)
• SEO (Ahrefs, Semrush, SimilarWebsite)
• Content Marketing
• Copywriting
• Social Media marketing (Facebook Ads, TikTok Ads, Linkedin Ads)

If you have skills that haven’t been listed in a job offer, but you feel they might be useful in a marketing or sales position, just add them. Good example are foreign languages skills. Every company sooner or later wants to expand. Such skills could be a huge benefit.

Additional sections in your resume

If you feel you have much more to show off than the information contained in a standard resume sections, you can always add some extra fields, like:

• Awards,
• Achievements,
• Certificates,
• Trainings,
• Conferences / Fairs
• Publications / Blog Articles / Portfolio

For example, adding an information about the training or courses you have taken may prove you are a growth-oriented candidate. This could be a true benefit.

Don’t you have no training to include in your resume? Get some.

You have a plenty of online possibilities to take valuable, industry trainings. Many courses can be taken for free. Check Google Digital Workshops or Google Marketing Courses with Certificates.

You find much when search through the Internet.

Marketing Manager Cover Letter – should you write it?

If the company wants a Cover Letter, simply send it along with your resume document. If you don’t do it and other candidates do, you may lose chances for an interview.

Apart from this, cover letter might be a great chance to present more valuable information than in resume.

Cover Letter gives you a chance to show more details, specific numbers, case studies, achievements and just tell more about yourself. Adding a good Cover Letter to your Marketing Director Resume can be a real advantage over other candidates.

Key Takeaways

• Start with good resume summary or career objective
• Use keywords from the offer. In case your resume is verified by ATS software, it has bigger chances to pass it through successfully.
• Use numbers and metrics
• Show achievements, examples, case studies
• Present only relevant information
• Use action verbs
• Before applying, read your resume and cover letter once again to pick out possible mistakes and errors